I find the Athleta Power of She advertising campaign refreshing as it encourages women to celebrate who they are. A range of real women feature in the adverts. They are shown taking part in sports.
The Power of She pledge
This is the day we stand up for standing together.
We commit to:
- Put an end to undermining
- Live on the healthy side of competition
- Lift our fellow sisters
- Realize our limitless potential
Alone we are strong, united we thrive.
Together we create the Power of She.