Monday Morning Motivation: Fit Got Real

Fit Got Real Advert showing women with skateboards.

It’s a couple of years since Sport England launched their This Girl Can campaign launched. There’s now a new chapter: Fit Got Real.

Whether you’re cycling to work, literally running the school run, or getting muddy with your pooch in the park, we’re celebrating all the amazing ways you fit exercise into your lives. It’s time #FitGotReal

I like this video. Sport England seems to have acted on the criticism of previous campaigns. There’s now an even wider range of women represented in the advert.

I can easily see how 40% of women aged over 16 are not doing enough exercise. I LOVE sports and do what I can to exercise, but I don’t do enough. I’m now tweaking everything in my life to make as many opportunities for myself as possible. It has been hard to accept that on most days that will just be walking to and from work.

If you work long hours and have to look after children, how do you squeeze more exercise into your day?


To find out more, visit the Sport England website.

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