Monday Morning Motivation: Iron Cowboy

James Lawrence the Iron Cowboy

James Lawrence is a double world record holder. In 2011 he completed the most half iron distance races in a year. In 2012 he completed 30 iron distance races. He decided that wasn’t enough, so in June this year he set off on a journey to complete 50 full Ironman distances in 50 days in 50 states. His journey ended in July, but it’s an unofficial record as he didn’t race on official courses. Why did he do this then, if not to set a record?

“My goal is simply to inspire others to challenge themselves and to be more active.
Together with the Jamie Oliver Food Foundation, we can all be part of the movement to fight obesity.”
– James Lawrence

Lawrence ran to raise awareness and funds for a non-profit that combats childhood obesity. At the end of every running portion of his Ironmans, he invited supporters from around the U.S. to join him and run the final 5K of the race with him.

This video reflects on Lawrence’s 30 iron distance races (not his recent 50 triathlons), but it’s still inspirational.

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