Browsing:

Tag: Sport England

Monday Morning Motivation: Fit Got Real

Fit Got Real Advert showing women with skateboards.

It’s a couple of years since Sport England launched their This Girl Can campaign launched. There’s now a new chapter: Fit Got Real. Whether you’re cycling to work, literally running the school run, or getting muddy with your pooch in the park, we’re celebrating all the amazing ways you fit Read more…


This Girl Can – 18 months on

athleta power of she advert

If you haven’t heard about the Sport England This Girl Can advertising campaign, where have you been? It has been 18 months since the campaign was launched and, in that time, I’ve spent a lot of time thinking about issues facing sporty women. The main criticism of the This Girl Read more…